"It had been raining for 20 days straight when, on May 20, 2010, Piotr Uszok, the mayor of the industrial city of Katowice, Poland, kicked off a five-hour meeting with a group of IBMers. The mayor had been awake since 3 a.m., and parts of the city were flooded, but he insisted that the situation was under control. This meeting was too important to miss. The IBM team—drawn from around the world—was to present recommendations on how Katowice could compete more successfully in the global economy. One day later, the mayor explained that he had previously known IBM only as a leader in the computer field. Now, he said, “we have seen the other face of IBM, which is connected with solving the problems of our contemporary world."
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